12 Profit Accelerators that Could Quadruple Your Business in the Next 15 months Alone…
Dear Future Money Maker - Every company is looking for its next rainmaker. You know who I'm talking about... That powerhouse man or woman who can make it "rain" money. Rainmakers are anyone, not just CEOs - who know how to boost their companies' profits. A rainmaker can be a marketing executive or a mid-level manager... a small-time entrepreneur or a Fortune 500 big-wig... a new employee or a company founder... No matter who you are or what your position is, if you know how to make it "rain," you'll get paid big bucks for your work. Need proof? Some of the biggest rainmakers in the U.S. earned an average of $1.49 million in 2007, according to research from AdAge and executive-compensation research firm Equilar. (That figure includes salary, bonuses, stock options, and stock awards.) Learn how to make it rain and businesses big and small will climb all over each other to throw money your way. Today, you'll find out exactly how to become a rainmaker in your own right. And I’ll show you how to claim your $378 in bonuses very shortly, but more on that in a bit. First, let me introduce myself... A Bonafide Rainmaker I'm Charlie Byrne, Associate Publisher of Early to Rise (www.earlytorise.com), a business that's focused on helping other people achieve their business-building dreams. And I'm no stranger to rainmakers. You see, I've been working with Michael Masterson for the past 5 years. Michael is the type of guy who truly knows how to "make it rain" for the businesses he works with. For instance, he took one business from nothing... to $100 million in revenues. Then, after a short retirement, he helped a second company grow from $8 million to more than $300 million. Of course, those are just two examples of dozens. Then I met a different sort of rainmaker. Now, I'd heard stories about this woman... She was a bit of a legend in the publishing industry. Fortune 500 companies were playing tug-of-war, trying to get her on board. But I finally met her in 2006 when she took over as Executive Publisher of the company I work for. It wasn't long before I found out that the rumors were true. She transformed ETR from an $8 million business to a publishing powerhouse that makes over $26 million a year. And she did so in 15 months. A Money-Making Dream Team
They began trading their hard-earned secrets... talking to each other every week about the newest breakthroughs in making money... and putting their ideas into action. When the numbers came in and showed that Early to Rise was so much bigger and more profitable, they knew they'd hit on a remarkable system for boosting revenues. Word started getting around about ETR's massive growth. And Michael and MaryEllen began getting bombarded with questions from ETR readers and customers, colleagues, and competitors. The $26 Million Question One question kept coming up... "How did you do it? How did you grow ETR to $26 million in revenues in such a short time?"
So Michael and MaryEllen looked back over the previous 15 months and Then they took a deeper look... They explored the successes and failures they'd experienced in their separate careers. After a detailed analysis, they identified 12 Profit Accelerators - each one a strategy that they had used - over and over again - to add at least $10 million to the bottom line of the companies they'd worked for. MBAs Need Not Apply So they combined their 60+ years of business experience... Broke down their 12 Profit Accelerators into easy-to-follow steps... And put their wisdom and advice onto paper in a breakthrough book called Changing the Channel: 12 Easy Ways to Make Millions for Your Business. Now, each of these secrets has been responsible for at least $10 million in growth - very quick growth, at that. But the amazing thing here is that they are surprisingly simple to master. * You don't need any special skills to make these Profit Accelerators work for your business. * It doesn't matter if you've got an MBA... or even a college degree. * You don't have to be particularly smart. ALL YOU NEED is the ability to follow some simple guidelines... and a knack for thinking outside the box.
12 Easy Ways to Make Millions for Any Business Fast forward six months. Changing the Channel: 12 Easy Ways to Make Millions for Your Business has everybody in the industry buzzing ("Dozens of Strategies to Increase Your Bottom Line." – says Howie Jacobson, just one of thousands of fans.)… MaryEllen is interviewed by publications and radio shows nationwide… and the book has knocked Warren Buffett down the Amazon bestseller list. And then Alex Mandossian, an expert marketer in his own right and good friend to ETR, proposed a unique spin on this already successful book. And that’s why I’ve written this letter to you… and why I’m so delighted that you’ve decided to read this far. I’ve written this letter because I want you to extract more nectar from the fruit of Michael and MaryEllen’s 267 pages NOT just from your own point of view… but from the point of view of one the authors – directly! You see, Alex maintains that this book (as good as it may be) is simply an “explanation” of the authors’ point of view. All books are explanations, right? What’s really missing is the “experience”… Your experience of the author (MaryEllen in this case) and the author’s experience interacting with the reader (You). If you just listen to MaryEllen on a teleseminar for 20 minutes, you’ll know exactly what I’m talking about because you’ll be totally mesmerized by her candor, wit, humor, spirit, and of course, her passion and ability to teach. Unlike many thought leaders, MaryEllen doesn’t speak over your head, she speaks directly to you in simple, easy to understand terms… breaking down concepts and showing you how easy they are to execute. Let’s revisit the title for a moment before I ask you to make a small decision that could quite possibly turn you into a higher-achieving person for the rest of your life. Is that OK? I hope so, because Changing the Channel: 12 Easy Ways to Make Millions for Your Business can give you the ammunition you need to help your business make millions… not hundreds or thousands… millions! And who, whether you’re an entrepreneur, business owner, marketing executive, or even marketing assistant, DOESN’T want to MAKE MILLIONS for their business? So here’s what I want from you in a nutshell: I want you to commit to taking a 5-part journey with MaryEllen and Alex without ever leaving your home or office. That’s 5 modules, each made up of study/action guides covering a separate section of the book, with accompanying teleseminar trainings featuring Alex and MaryEllen discussing the most important topics and techniques for supercharging your marketing efforts. The Secrets That Launched a Thousand Success Stories The Changing the Channel Bookinar Series reveals each of these super-powerful secrets, including ... * The single most powerful marketing channel today. In 2007, this Profit Accelerator was directly responsible for $15 million in revenues at ETR. * A "Two-Way Street" strategy that can help any business double its sales volume in less than a year. In fact, one of Michael's top clients used this Profit Accelerator to grow from $1 million to $60 million... * How to get yourself into the Wall Street Journal - and have fun doing it! When Michael implemented this "New School" PR Tactic, two of his books soared right to the top of the bestseller lists. * An entirely new phenomenon that's skyrocketing Internet businesses... using a technology that EVERY SINGLE PERSON is already an expert in! * An "old dog" of the marketing world that still brings in upwards of $2 trillion in revenues. This Profit Accelerator is directly responsible for bringing in 70,000 new subscribers and making $10,850,000 in pure, front-end sales. * The simple, under-appreciated strategy that sold out a $25,000 seminar in under 4 weeks... * A no-cost strategy that drove an immediate 400 percent increase in traffic to the Investor's Daily Edge (IDE) website. The results of this traffic explosion? IDE surpassed its sales goals and achieved $13 million in revenues in its first year. * How a multi-million dollar company was launched with just a few words, a small picture, a phone number, and one inch in the back of the New Yorker... MaryEllen used this very same strategy to get a 347 percent return on a $1,500 investment! * Why high-profile television ads just plain DON'T work... and how Michael used that knowledge to generate $4 million in sales in under two months. * How to harness the profit-building power of one of the world's most widespread communication mediums... In 1993, MaryEllen combined this Profit Accelerator with Direct Mail - and saw a 60% increase in response rates. * How to get on Google's good side... and pull thousands - even millions - of potential customers to you from all over the web... TotalHealthBreakthroughs.com used this strategy to increase traffic rank and visits to its website by 31.6 and 81.5 percent respectively in just 3 months! * Why throwing fun, exciting events can be an automatic cash generator. MaryEllen aims to make between $500,000 and $1 million each time she hosts a "party" like this. Last year alone, ETR's annual Bootcamp netted over $505,000 - and that's not including all the residual product sales and purchases from satisfied customers. Once put to work, these 12 Profit Accelerators work like gangbusters. But you don't have to take my word for it... Michael and MaryEllen's Profit-Building Profit Accelerator #3 helped Internet marketing guru Howie J. quadruple his business... Steve L., president of a Florida-based office supply company, used Profit Accelerator #6 to launch his multi-million dollar business… And Profit Accelerator #5 helped 5 real-estate neophytes make about $800,000 within 2 months... Internet phenomenon Gary V. put Profit Accelerator #2 to work... and now his website gets 80,000 visitors a day... And those are just four examples of how these tools can launch a business into extraordinary success and profitability. This Is YOUR Chance Put these powerful strategies to work for the company you work for... or for the business you own... and you could become a rainmaker in your own right. Why wouldn't you? Quite simply, if you are an employee, this is your chance to transform yourself into a marketing superstar... get the raise you've always wanted... and wow your employer. If you are a business owner, this is your chance to double, triple, or even quadruple your revenues... If you've ever dreamed of owning a business, this is your chance to finally start that side business you've been dreaming about... and watch it soar. Unrestricted Access The Changing the Channel Bookinar Series is the playbook with which MaryEllen Tribby guided the Early to Rise team from $8 million to $26+ million in revenues in 15 months. It's no less than the instruction manual for ETR's success. Just think... you could get your hands on all that multi-million dollar advice, including play-by-plays of case studies... copywriting "cheat sheets"... media buying guides... and much more... For just $297.
A Small Investment This could be the easiest investment you'll ever make... If you wanted MaryEllen Tribby to work for you this year, it would cost you at least $1 million. But now you can get the same benefits for just $297 (or two payments of $149). If you truly put these $10 million Profit Accelerators to work for your business... There's practically no limit to the returns you could see. Are you ready to get started? Good news, then. Getting started is your only challenge. Because one of the things I’m certain of is that once you decide to utilize the program MaryEllen and Alex are about to teach you, you’ll begin to achieve your biggest business goals faster and easier than you ever imagined possible. The sky is truly the limit. Period. End of story. So are you game to at least give it a no-risk try? MaryEllen and Alex will spoon-feed you the skills and tools so you can finally think things you’ve never thought. You’ll also hear things in ways you’ve never heard. By doing so, you’ll soon see your business flourish and prosper. Here's Your 5-Module Tele-Curriculum for the Changing the Channel Bookinar Series. Remember, if you can’t make the LIVE calls on the dates below, you will receive exclusive access to the recordings, which you can listen to again and again. Module #1: Why a Multi-Channel, Direct-Response Approach to Marketing Is the Key to Your Success in the 21st Century – July 9, 2009 1 p.m. Eastern
Module #2: New School Marketing Techniques You Don’t Need to Be a Computer Whiz to Figure Out – July 16, 2009 1 p.m. Eastern
Module #3: Oldies but Goodies: “Traditional” Marketing Channels Still Working Today July 30, 2009 1 p.m. Eastern
Module #4: Dual Purpose Marketing: Channels that Go Online and Offline – August 13, 2009 1 p.m. Eastern
Module #5: Crafting Your Cohesive and Profitable Multi-Channel Marketing Campaign – August, 20, 2009 1 p.m. Eastern
Another thing I have to mention… Unlike any other tele-series Alex has ever taught or co-instructed, this one is special because each paid student gets to become an “affiliate” and get a commission every time they bring another student on board. It’s an opportunity potentially worth hundreds… even thousands. And you’ll get all the details after you sign up. Are you ready to let MaryEllen help you move your business in the direction you want it to go or are you content to stay right where you are...with the same problems and same income you have? You know the answer... Take control and get started building the life you want right now... Sign up for this 5-module journey with MaryEllen and Alex and experience directly how her methods can help you achieve your biggest goals... faster and easier than you can imagine... And the best part is you can take this journey at our risk... here's how: Take the first three modules – including action/study guides AND teleseminar training – of the Changing the Channel Bookinar Series… absolutely risk-free. If you don't agree that your direct experience of MaryEllen’s unique teaching ability and wisdom will change your business dramatically for the better… Get all your money back. Sound fair enough? Because not only do you get 5-modules of business-changing, hands-on instruction (five hours of MaryEllen’s time which would set you back $10,000 if you hired her as a business coach)... as I mentioned earlier in this letter, you also get to invite others to join up as students – and you get paid for doing so. If you have a friend sign up for this course, you could earn a 50% commission (you’ll learn all about this affiliate program once you sign up). Fifty-percent commission on a sale of $297 – you do the math. How cool is that? As if that wasn’t enough, you also get those 8 never-before-revealed bonuses I mentioned earlier for free. Bonus #1 - The Changing the Channel Bookinar Series Preview Call on July 23. In fact, you could get a 90% discount on this preview call -- if you refer a friend and they join the Preview Call… you’ll get $18 – that’s a 90% commission! (As I said you’ll learn all about the commission rates in our ETR Affiliate Program when you sign up, and be on your way to success) Bonus #2 – “Trust Is a Must” – the presentation given by Michael Masterson and MaryEllen Tribby outlining the most powerful tactics and takeaways in Changing the Channel in easy-to-reference PDF format. (A $133 value) Bonus #3 - “The Fastest Way to Attract Customers to Your Online Business” –a special white paper report outlining how you can use Google AdWords to generate monster traffic for your website, leading to more and more sales. It also teaches you how test anything you do with your business: product or publication names, products, niches, marketing materials, and more. Once your testing reveals a campaign that works, you roll it out. Bonus #4 – How to Build Trust with Your Customers. Instant online access to a video presentation featuring Michael Masterson and MaryEllen Tribby explaining in depth how to combine direct-response and multi-channel marketing to bring in money you could be leaving on the table. Plus you get in depth action steps to apply what you learn to your business-building and marketing efforts. (A $40 value) Bonus #5 – Copy Is King. Michael and MaryEllen live and in person going over the 8 principles of great marketing copy. Copy that sizzles and sells is key to your business. Plus you get action steps to help you apply what you learn. (A $40 value) Bonus #6 – The Most Important Part of Any Marketing Campaign. From Michael and MaryEllen you’ll learn why the audience you target and choosing the right list is the key to successful marketing. Plus you get in depth action steps to guide you in applying these lessons to your business-building and marketing efforts. (A $40 value) Bonus #7 – An Offer You Can’t Refuse. The 7 tests to creating super-strong product offers that increase sales, as outlined by Michael and MaryEllen. In addition you get an action plan to take what you’ve learned and use it in your own business. (A $40 value) Bonus #8 – Case Study: Smoking at Joe's. Michael and MaryEllen go over step-by-step how to see superior return on investment from utilizing several different marketing channels. They look in depth at one business, but the lessons are universal.(A $40 value) That’s 8 bonuses – each of which could easily be sold on its own – valued at $378, and you get them totally free. It doesn’t get better than that. Look, I’ve given you everything you need to know about this course. So all that’s left is MaryEllen’s Iron Clad Guarantee: From the evening Alex and MaryEllen begin our training, you have 30 days to find out if MaryEllen’s Changing the Channel course is everything she says it is... Experience the first 3 Modules of MaryEllen’s training and if she fails to exceed your expectations, she'll refund your payment...no hassles, no ifs ands or buts... I urge to sign up for The Changing the Channel Bookinar Series today. Act quickly, because after July 7, you are on the waiting list, and might miss out on this opportunity to change your business and your life. The Key The money-making strategies you'll learn in The Changing the Channel Bookinar Series are the same methods that have made MaryEllen so successful. 12 Profit Accelerators in 5 information-packed Learning Modules that you can put to work TODAY in order to make your own business grow. Plus, these $10 million Profit Accelerators could help you earn millions in the coming years. Your financial independence is right in front of you. All you have to do is reach out and take it. What are you waiting for? Sign up for the The Changing the Channel Bookinar Series now Sincerely,
Charlie Byrne June 2009 P.S. Once you learn how to "make it rain," you can practically ensure your future wealth. The "marketing magic" you'll find in The Changing the Channel Bookinar Series works. I've personally seen these strategies make money for Early to Rise and dozens of our colleagues and competitors. Apply them to your own business or the business you work for, and you can become a rainmaker in no time. BOOKINAR SERIES NOW |
When Michael Masterson and MaryEllen Tribby began working together, they started feeding off each other's energy and ideas.
noticed that they had implemented a few very specific strategies. 
“Are you looking to leverage the power of direct response marketing on the internet? Do you want to add additional ways to reach new prospects and customers to grow your business? If you answered Yes! then I highly recommend Changing the Channel by MaryEllen Tribby and Michael Masterson. What I like most about the book is the authors give specific examples from actual multi-million dollar businesses that they've created using the exact principles taught in the book (as well as case studies of other businesses that have used these methods). The authors do a great job of providing specific steps and check lists that you can easily follow, such as the seven-step process of rolling out a direct mail campaign on page 102 and "Direct Mail Step-by-Step" on the same page…”
“Changing the Channel is a valuable ally for any business owner willing to go beyond the ‘same-old’ marketing in their industry. Tribby and Masterson draw on their own experience at Agora, one of the direct marketing giants of our age, to show you not only what to do, but how to do it. They combine timeless principles with the latest technology and media to give you dozens of strategies to increase your bottom line. Get yourself a copy of Changing the Channel, a quiet corner, and a couple of highlighters - you'll discover dozens of simple actions you can take to grow your business beyond what you thought possible.” 
“I just finished reading Changing the Channel, and all I can say is WOW! As a thought leader in Internet marketing I read four to five books a week, and Michael and MaryEllen’s book stands way above all the others. Why? Because it’s the only book I’ve ever come across with an easy to understand yet comprehensive approach to leverage both offline and online channels (a combination that is often confusing, even to the most celebrated marketing gurus). This book is a must read for anyone and everyone who has anything to do with marketing that must deliver real results to the bottom line.” 
“If I'd only had and followed the advice in this incredible book years ago it could have cut short my own and my clients' paths to success both online and offline. What Michael and MaryEllen have done here is to crystallize decades of classic marketing and online wisdom and experience into a practical, easily-to-repeat formula that anyone in business from a small startup to a large corporation can follow and produce and measure their results. I'm going to suggest to every business person and marketer I know that they must read and apply these timeless tips immediately to their own business. An excellent book that inspires action. Applying the principles in the final chapter alone is enough to revolutionize any online business.”
“Changing the Channel will change your life! Don’t be part of marketing history when you can become part of marketing’s future. Changing the Channel tells you how and why. All the insider secrets of basic advertising, internet strategies, teleseminars, conferences, joint ventures, direct marketing and more are in Changing the Channel. By learning from Michael and MaryEllen’s marketing achievements, you can shave years off the time it would take you to achieve your own success. Are you ready to make more money? Changing the Channel gives you the perspective and skills to market your ideas, services, and products across multiple channels for today, tomorrow, and beyond!” 
“Wow! Changing the Channel is the best book on multi-channel direct marketing I’ve ever read. The principles covered are not half-baked theories developed by aspiring marketers. Michael and Mary Ellen have produced hundreds of millions of dollars in sales.”